FREEDOM LAB
Freedom Lab is where small business owners finally get the tools, training, and support to actually grow.
Whether it’s marketing, business development, or strategy, we break down complicated processes into simple, actionable steps you can apply right away. Our programs are designed specifically for real businesses with real goals—no fluff, no agencies, no overpriced consultants.
The Social Media Certification Program is one of Freedom Lab’s first offerings, giving small business owners step-by-step training to confidently manage their own social media marketing. You’ll learn how to set up your accounts, create content, build an audience, and use paid features like boosting and light ads—all with easy, hands-on guidance that works for your business.
LEVEL 1: Social Media Jumpstart
You know your business needs to be online, but between Facebook, Instagram, Google, and everything else, it’s hard to know where to even begin. This one-day, hands-on class breaks everything down into simple, easy-to-follow steps — no jargon, no tech overwhelm, and no confusing “guru” talk.
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Quick history of social media for business.
Debunking myths: “It’s not just posting pretty pictures.”
Organic vs paid vs engagement.
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Meta (Facebook & Instagram)
Google Business Profile
Basic understanding of TikTok/Reels
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Scheduling tools overview.
Free tools: Canva, Meta scheduler, Google Calendar.
The “one hour a week” method for content planning.
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The simple formula: Educate, Entertain, Inform, Promote.
Understanding your customer: “what they want vs what you want.”
How often to post (realistic expectations for beginners).
Easy content ideas for 30 days.
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What social platforms reward (and punish).
Why your posts aren’t reaching people — and how to fix it.
Understanding engagement signals.
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The content types that actually drive growth
How to structure posts that stop the scroll.
Branding consistency & business storytelling
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Scheduling strategies for busy business owners.
Recommended tools to save time (free & paid).
Content batching made easy.
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How to read Insights reports.
What metrics actually matter for growth.
Monthly reporting made simple.
Investment:
$124.99
Investment:
$99.99
Level 2: Social Media Accelerator
You’ve set up your business pages and you're putting in the effort, but your audience isn’t growing, your posts aren’t getting engagement, and you’re not sure what to do next. This one-day class takes you beyond the basics and shows you exactly how to start building real momentum.
Social Media Pro Series I
In this advanced, one-day class, you’ll learn how to plan 90-day content calendars, develop a strong brand voice, and create highly shareable video content across platforms like Facebook, Instagram, TikTok, and Google. We’ll cover how to grow your engagement, foster community interaction, and use storytelling to deepen customer trust.
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Building your brand’s unique voice.
How to use storytelling to build trust and connection.
Content pillars that drive consistent engagement.
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How to structure a full 90-day content calendar.
Balancing education, entertainment, sales, and community posts.
Seasonality, launches, and promotions.
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Maximizing Reels, TikTok, and YouTube Shorts.
How to batch film and repurpose video content across platforms.
Simple lighting, filming, and editing tips.
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How to increase shares, saves, and comments.
Starting conversations with your audience.
Building a loyal social media community.
Investment:
$149.99
Social Media Pro Series II
With only 4 participants per class, you’ll receive live guidance, extended Q&A time for your specific questions, and step-by-step training on how to properly boost posts, adjust your content, and develop a simple paid strategy you can execute immediately. You’ll leave with a clear plan, new skills, and the confidence to manage your social media growth…without feeling overwhelmed or lost.
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Fine-tuning existing content strategy.
Adjusting posting frequency, content pillars, and brand messaging.
Quick video/photo coaching for better content quality.
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When boosting makes sense vs when it doesn’t.
How to choose audiences and set simple budgets.
Hands-on practice setting up boosts that actually perform.
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Light intro to Ads Manager for those ready to dip a toe in.
Simple campaign structure without advanced overwhelm.
Setting up remarketing basics.
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Each participant gets dedicated time for questions, feedback, and guidance specific to their business.
Group learning from shared challenges.
Investment:
$149.99
Intro to AI Tools:
Work Smarter, Not Harder
This beginner-friendly class is your gateway to the world of AI. If you've heard about tools like ChatGPT, Canva’s Magic Studio, or AI video generators but don’t know where to start, this course is for you. We'll walk you through the most useful AI platforms available today, how to use them in your business or daily life, and how to save time, boost creativity, and work more efficiently.
You’ll learn how to write better content faster, streamline repetitive tasks, create graphics or marketing materials in minutes, and even generate business ideas or emails with just a few prompts. No tech background needed. Just curiosity and a willingness to explore what’s possible.